﻿{"id":6,"date":"2011-11-02T00:03:17","date_gmt":"2011-11-02T00:03:17","guid":{"rendered":"http:\/\/uni.hi.is\/auh1\/?page_id=6"},"modified":"2021-02-19T09:59:50","modified_gmt":"2021-02-19T09:59:50","slug":"ritaskra","status":"publish","type":"page","link":"https:\/\/uni.hi.is\/auh1\/ritaskra\/","title":{"rendered":"Publications"},"content":{"rendered":"<p><!--:de--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Papers in Peer Reviewed Journals<\/strong><\/p>\n<p>Soff\u00eda Halld\u00f3rsd\u00f3ttir, Au\u00f0ur Hermannsd\u00f3ttir og K\u00e1ri Kristinsson (2020). <a href=\"http:\/\/www.efnahagsmal.is\/article\/view\/a.2020.17.2.1\">Kl\u00e6dd e\u00f0a nakin? \u00c1hrif nektar \u00e1 vi\u00f0horf til augl\u00fdsinga.<\/a> <em>T\u00edmarit um vi\u00f0skipti og efnahagsm\u00e1l, 17<\/em>(1), 1-14. https:\/\/doi.org\/10.24122\/tve.a.2020.17.2.1<\/p>\n<p>Hildur Vilhelmsd\u00f3ttir og Au\u00f0ur Hermannsd\u00f3ttir (2019). <a href=\"http:\/\/www.efnahagsmal.is\/article\/view\/a.2019.16.2.5\">Samskipti \u00e1n or\u00f0a. Tengsl \u00f3yrtrar heg\u00f0unar yfirmanns og tiilfinningalegrar l\u00ed\u00f0an starfsf\u00f3lks.<\/a> <em>T\u00edmarit um vi\u00f0skipti og efnahagsm\u00e1l, 16<\/em>(2), 91-104. https:\/\/doi.org\/10.24122\/tve.a.2019.16.2.5<\/p>\n<p>Katla Hrund Karlsd\u00f3ttir og Au\u00f0ur Hermannsd\u00f3ttir (2019). <a href=\"http:\/\/www.efnahagsmal.is\/article\/view\/a.2019.16.1.4\">Pers\u00f3nuleiki kvenna og \u00e1kv\u00f6r\u00f0unarst\u00edll vi\u00f0 kaup.<\/a> <em>T\u00edmarit um vi\u00f0skipti og efnahagsm\u00e1l, 16<\/em>(1), 55-70. https:\/\/doi.org\/10.24122\/tve.a.2019.16.1.4<\/p>\n<p>Hermannsdottir, A., Stangej, O., &amp; Kristinsson, K. (2018). <a href=\"https:\/\/hrcak.srce.hr\/212846\" target=\"_blank\" rel=\"noopener\">When being good is not enough: Towards contextual education of business leadership ethics.<\/a> Journal of Contemporary Management Issues, 23(2), 1-13. doi:\u00a0https:\/\/doi.org\/10.30924\/mjcmi\/2018.23.2.1.<\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir og Karen Arnarsd\u00f3ttir (2014). <a href=\"http:\/\/www.efnahagsmal.is\/wp-content\/uploads\/2015\/04\/Gagnkv\u00e6mur-\u00e1vinningur-fyrirt\u00e6kja-og-neytenda.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Gagnkv\u00e6mur \u00e1vinningur fyrirt\u00e6kja og neytenda af sterkum v\u00f6rumerkjasamf\u00e9l\u00f6gum<\/a>. <em>T\u00edmarit um vi\u00f0skipti og efnahagsm\u00e1l, 11<\/em>(1), 24-41.<\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir og Alexandra Dilj\u00e1 Bjargard\u00f3ttir (2013). <a href=\"http:\/\/www.efnahagsmal.is\/wp-content\/uploads\/2014\/04\/20131231.Rafr\u00e6nt-umtal-\u00e1-samf\u00e9lagslegum-tengslamyndunars%C3%AD\u00f0um.pdf\">Rafr\u00e6nt umtal \u00e1 samf\u00e9lagslegum tengslamyndunars\u00ed\u00f0um.<\/a> <em>T\u00edmarit um vi\u00f0skipti og efnahagsm\u00e1l, 10(1), 21-38.<\/em><\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir og P\u00e1l\u00edna Mj\u00f6ll P\u00e1lsd\u00f3ttir (2013). <a href=\"http:\/\/skemman.is\/stream\/get\/1946\/19723\/45314\/1\/Au\u00f0ur_Hermannsd\u00f3ttir_og_P\u00e1lina_Mj\u00f6ll_P\u00e1lsd\u00f3ttir_--_\u00datv%C3%ADkkun_v\u00f6rumerkis_og_v\u00f6rumerkjasamband.pdf\">\u00datv\u00edkkun v\u00f6rumerkis og v\u00f6rumerkjasamband<\/a><i><a href=\"http:\/\/skemman.is\/stream\/get\/1946\/19723\/45314\/1\/Au\u00f0ur_Hermannsd\u00f3ttir_og_P\u00e1lina_Mj\u00f6ll_P\u00e1lsd\u00f3ttir_--_\u00datv%C3%ADkkun_v\u00f6rumerkis_og_v\u00f6rumerkjasamband.pdf\">.<\/a> Samt\u00ed\u00f0, 1<\/i>(5).<\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir og Svanhildur \u00c1sta Kristj\u00e1nsd\u00f3ttir (2012). <a href=\"http:\/\/www.efnahagsmal.is\/wp-content\/uploads\/2012\/12\/samband_tryggdar_og_anaegju_am.pdf\">Samband trygg\u00f0ar og \u00e1n\u00e6gju vi\u00f0skiptavina \u00e1 fyrirt\u00e6kjamarka\u00f0i<\/a>. <i>T\u00edmarit um vi\u00f0skipti og efnahagsm\u00e1l, 9<\/i>(1).<\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir (2011). <a href=\"http:\/\/www.efnahagsmal.is\/wp-content\/uploads\/2012\/01\/Hva%C3%B0-sk%C3%BDrir-vi%C3%B0horf-f%C3%B3lks-til-augl%C3%BDsinga_final.pdf\">Hva\u00f0 sk\u00fdrir vi\u00f0horf f\u00f3lks til augl\u00fdsinga?<\/a> <em>T\u00edmarit um vi\u00f0skipti og efnahagsm\u00e1l, 8<\/em>(1), 31-45.<\/p>\n<p><b>Book Chapters<\/b><\/p>\n<p>Neulinger, A., Bech-Larsen, T., Rosendahl, J., Hermannsd\u00f3ttir, A., Karveliene, R., Kaufman, H. R., Orphanidou, Y, Petrovicov\u00e1, J. og van der Veen, A. (2013). Consuption patterns and cultural values in Eruope. \u00cd C. R. Santos, S. Ganassali, Vasarin, F, Laaksonen, P. og Kaufmann, H.-R. (ritstj\u00f3rar), <i>Consumption culture in Europe: Insight into the beverage industry<\/i> (bls. 211-257). Pennsylvania: IGI Global.<\/p>\n<p><strong>Papers in Conference Proceedings<\/strong><\/p>\n<p>Halld\u00f3ra Ingimarsd\u00f3ttir og Au\u00f0ur Hermannsd\u00f3ttir (2017). <a href=\"http:\/\/ibr.hi.is\/sites\/ibr.hi.is\/files\/vorradstefna\/2017\/2.halldora_audur.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Hvers konar efni fr\u00e1 fyrirt\u00e6kjum \u00fdtir undir virkni neytenda \u00e1 Facebook<\/a>. \u00cd Sveinn Agnarsson (ritstj\u00f3ri), Vorr\u00e1\u00f0stefna Vi\u00f0skiptafr\u00e6\u00f0istofnunar (bls. 17-28). Reykjav\u00edk: Vi\u00f0skiptafr\u00e6\u00f0istofnun H\u00e1sk\u00f3la \u00cdslands.<\/p>\n<p>Br\u00edet R\u00fan \u00c1g\u00fastsd\u00f3ttir og Au\u00f0ur Hermannsd\u00f3ttir (2016). <a href=\"http:\/\/skemman.is\/stream\/get\/1946\/26349\/59607\/1\/VID_Br%C3%ADetR\u00fan\u00c1g\u00fastsd\u00f3ttir_Au\u00f0urHermannsd.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Fyrirt\u00e6ki \u00ed hr\u00f6\u00f0um vexti: \u201e\u00deetta v\u00e6ri n\u00e1tt\u00farulega ekki h\u00e6gt ef \u00fe\u00fa v\u00e6rir ekki me\u00f0 h\u00f6rkuduglegt starfsf\u00f3lk sem vinnur miki\u00f0 og leggur miki\u00f0 \u00e1 sig\u201c<\/a>. \u00cd Ingi R\u00fanar E\u00f0var\u00f0sson (ritstj\u00f3ri), Ranns\u00f3knir \u00ed f\u00e9lagsv\u00edsindum XVII. Reykjav\u00edk: F\u00e9lagsv\u00edsindastofnun H\u00e1sk\u00f3la \u00cdslands.<\/p>\n<p>Harpa Gr\u00e9tarsd\u00f3ttir og Au\u00f0ur Hermannsd\u00f3ttir (2016). <a href=\"http:\/\/skemman.is\/stream\/get\/1946\/26345\/59599\/1\/VID_HarpaGr\u00e9tarsd\u00f3ttir_Au\u00f0urHermannsd\u00f3ttir.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Skynja\u00f0 si\u00f0fer\u00f0i v\u00f6rumerkja og kaup\u00e1form neytenda.<\/a>\u00a0\u00cd Ingi R\u00fanar E\u00f0var\u00f0sson (ritstj\u00f3ri), Ranns\u00f3knir \u00ed f\u00e9lagsv\u00edsindum XVII. Reykjav\u00edk: F\u00e9lagsv\u00edsindastofnun H\u00e1sk\u00f3la \u00cdslands.<\/p>\n<p>Margr\u00e9t Dagbj\u00f6rt F. P\u00e9tursd\u00f3ttir og Au\u00f0ur Hermannsd\u00f3ttir (2016). <a href=\"http:\/\/ibr.hi.is\/sites\/ibr.hi.is\/files\/vorradstefna\/2016\/kostadar_umfjallanir.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Kosta\u00f0ar umfjallanir \u00e1 bloggs\u00ed\u00f0um<\/a>. \u00cd L\u00e1ra J\u00f3hannsd\u00f3ttir, Snj\u00f3lfur \u00d3lafsson og Sveinn Agnarsson (ritstj\u00f3rar), Vorr\u00e1\u00f0stefna Vi\u00f0skiptafr\u00e6\u00f0istofnunar (bls. 14-24). Reykjav\u00edk: Vi\u00f0skiptafr\u00e6\u00f0istofnun H\u00e1sk\u00f3la \u00cdslands.<\/p>\n<p>Brynja Bj\u00f6rk Gar\u00f0arsd\u00f3ttir og Au\u00f0ur Hermannsd\u00f3ttir (2015). <a href=\"http:\/\/ibr.hi.is\/sites\/ibr.hi.is\/files\/10.efnismarkadssetning.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Efnismarka\u00f0ssetning \u00e1 bloggs\u00ed\u00f0um - \u201e\u00c9g deili ekki hverju sem er\u201c<\/a>. \u00cd L\u00e1ra J\u00f3hannsd\u00f3ttir, Snj\u00f3lfur \u00d3lafsson og Sveinn Agnarsson (ritstj\u00f3rar), <em>Vorr\u00e1\u00f0stefna Vi\u00f0skiptafr\u00e6\u00f0istofnunar<\/em> (bls. 6-17). Reykjav\u00edk: Vi\u00f0skiptafr\u00e6\u00f0istofnun H\u00e1sk\u00f3la \u00cdslands.<\/p>\n<p>Anna Bjarney Sigur\u00f0ard\u00f3ttir og Au\u00f0ur Hermannsd\u00f3ttir (2013). Samband marka\u00f0shneig\u00f0ar og vi\u00f0skiptavinami\u00f0a\u00f0ra gilda hj\u00e1 \u00edslenskum fj\u00e1rm\u00e1lafyrirt\u00e6kjum. \u00cd Ingjaldur Hannibalsson (ritstj\u00f3ri), <i>Ranns\u00f3knir \u00ed f\u00e9lagsv\u00edsindum IX<\/i>. Reykjav\u00edk: F\u00e9lagsv\u00edsindastofnun H\u00e1sk\u00f3la \u00cdslands.<\/p>\n<p>Anna Sigr\u00ed\u00f0ur P\u00e9tursd\u00f3ttir og Au\u00f0ur Hermannsd\u00f3ttir (2013). Samband frumkv\u00f6\u00f0lahneig\u00f0ar og \u00e1rangurs \u00edslenskra fyrirt\u00e6kja. \u00cd Ingjaldur Hannibalsson (ritstj\u00f3ri), <i>Ranns\u00f3knir \u00ed f\u00e9lagsv\u00edsindum IX<\/i>. Reykjav\u00edk: F\u00e9lagsv\u00edsindastofnun H\u00e1sk\u00f3la \u00cdslands.<\/p>\n<p>Mar\u00eda Ingunn \u00deorsteinsd\u00f3ttir og Au\u00f0ur Hermannsd\u00f3ttir (2012). \u00ddta augl\u00fdsingar undir sta\u00f0al\u00edmyndir kynjanna a\u00f0 mati augl\u00fdsingager\u00f0arf\u00f3lks? \u00cd Ingjaldur Hannibalsson (ritstj\u00f3ri), <i>Ranns\u00f3knir \u00ed f\u00e9lagsv\u00edsindum XIII<\/i>. Reykjav\u00edk: F\u00e9lagsv\u00edsindastofnun H\u00e1sk\u00f3la \u00cdslands.<\/p>\n<p>V\u00edkingur M\u00e1sson og Au\u00f0ur Hermannsd\u00f3ttir (2012). Vi\u00f0horf neytenda til styrkja til rokkhlj\u00f3msveita. \u00cd Ingjaldur Hannibalsson (ritstj\u00f3ri), <i>Ranns\u00f3knir \u00ed f\u00e9lagsv\u00edsindum XIII<\/i>. Reykjav\u00edk: F\u00e9lagsv\u00edsindastofnun H\u00e1sk\u00f3la \u00cdslands.<\/p>\n<p>Sturla Sigur\u00f0sson og Au\u00f0ur Hermannsd\u00f3ttir (2012). Samband marka\u00f0shneig\u00f0ar og frammist\u00f6\u00f0u fyrirt\u00e6kja \u00e1 \u00edslenskum augl\u00fdsingamarka\u00f0i. \u00cd K\u00e1ri Kristinsson, Magn\u00fas P\u00e1lsson og \u00de\u00f3r\u00f0ur \u00d3skarsson (ritstj\u00f3rar), <i>Vorr\u00e1\u00f0stefna Vi\u00f0skiptafr\u00e6\u00f0istofnunar H\u00e1sk\u00f3la \u00cdslands<\/i> (bls. 138-147). Reykjav\u00edk: Vi\u00f0skiptafr\u00e6\u00f0istofnun H\u00e1sk\u00f3la \u00cdslands.<\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir (2011). <a href=\"http:\/\/skemman.is\/stream\/get\/1946\/8489\/22621\/1\/2.Markadshneigdar_adferdir_Audur.pdf\">Marka\u00f0shneig\u00f0ar a\u00f0fer\u00f0ir vi\u00f0 lagf\u00e6rslu \u00fej\u00f3nustufalls \u00e1 \u00edslenskum h\u00f3telum<\/a>. \u00cd Au\u00f0ur Hermannsd\u00f3ttir, J\u00f3n Snorri Snorrason og \u00de\u00f3ra Christiansen (ritstj\u00f3rar), Vorr\u00e1\u00f0stefna Vi\u00f0skiptafr\u00e6\u00f0istofnunar H\u00e1sk\u00f3la \u00cdslands (bls. 8-18). Reykjav\u00edk: Vi\u00f0skiptafr\u00e6\u00f0istofnun H\u00e1sk\u00f3la \u00cdslands.<\/p>\n<p>Karen Dr\u00f6fn Halld\u00f3rsd\u00f3ttir og Au\u00f0ur Hermannsd\u00f3ttir (2011). <a href=\"http:\/\/skemman.is\/stream\/get\/1946\/8524\/22744\/1\/4.Thversognin_um_thjonustufall_Karen_Audur.pdf\">\u00devers\u00f6gnin um lagf\u00e6rslu \u00fej\u00f3nustufalls: M\u00fdta e\u00f0a m\u00f6guleiki?<\/a> \u00cd Au\u00f0ur Hermannsd\u00f3ttir, J\u00f3n Snorri Snorrason og \u00de\u00f3ra Christiansen (ritstj\u00f3rar), Vorr\u00e1\u00f0stefna Vi\u00f0skiptafr\u00e6\u00f0istofnunar H\u00e1sk\u00f3la \u00cdslands (bls. 140-148). Reykjav\u00edk: Vi\u00f0skiptafr\u00e6\u00f0istofnun H\u00e1sk\u00f3la \u00cdslands.<\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir (2010). <a href=\"http:\/\/skemman.is\/stream\/get\/1946\/6831\/18306\/1\/11-22_audurhermannsd_VIDbok.pdf\">Umbo\u00f0 og \u00fej\u00e1lfun starfsf\u00f3lks \u00e1 h\u00f3telum \u00ed lagf\u00e6rslu \u00fej\u00f3nustufalls<\/a>. \u00cd Ingjaldur Hannibalsson (ritstj\u00f3ri), <em>Ranns\u00f3nir \u00ed f\u00e9lagsv\u00edsindum XI<\/em> (bls. 11-22). Reykjav\u00edk: F\u00e9lagsv\u00edsindastofnun H\u00e1sk\u00f3la \u00cdslands.<\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir (2010). Vi\u00f0br\u00f6g\u00f0 vi\u00f0skiptavina \u00ed kj\u00f6lfar \u00fej\u00f3nustumistaka \u00e1 veitingast\u00f6\u00f0um. \u00cd Eir\u00edkur Hilmarsson, Snj\u00f3lfur \u00d3lafsson og \u00de\u00f3ra Christiansen (ritstj\u00f3rar), Vorr\u00e1\u00f0stefna Vi\u00f0skiptafr\u00e6\u00f0istofnunar H\u00e1sk\u00f3la \u00cdslands (bls. 12-24). Reykjav\u00edk: Vi\u00f0skiptafr\u00e6\u00f0istofnun H\u00e1sk\u00f3la \u00edslands.<\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir, Fri\u00f0rik Eysteinsson og \u00de\u00f3rhallur Gu\u00f0laugsson (2009). \u00cdmynd banka \u00ed kj\u00f6lfar bankahrunsins. \u00cd Au\u00f0ur Hermannsd\u00f3ttir, Margr\u00e9t Sigr\u00fan Sigur\u00f0ard\u00f3ttir og Snj\u00f3lfur \u00d3lafsson (ritstj\u00f3rar), Vorr\u00e1\u00f0stefna Vi\u00f0skiptafr\u00e6\u00f0istofnunar H\u00e1sk\u00f3la \u00cdslands (bls. 18-26). Reykjav\u00edk: Vi\u00f0skiptafr\u00e6\u00f0istofnun H\u00e1sk\u00f3la \u00cdslands.<\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir og Snj\u00f3lfur \u00d3lafsson (2008). \u00c1hrifa\u00fe\u00e6ttir \u00e1 al\u00fej\u00f3\u00f0legan v\u00f6xt \u00d6ssurar. \u00cd Ingjaldur Hannibalsson (ritstj\u00f3ri), <em>Ranns\u00f3knir \u00ed f\u00e9lagsv\u00edsindum IX<\/em> (bls. 41-53). Reykjav\u00edk: F\u00e9lagsv\u00edsindastofnun H\u00e1sk\u00f3la \u00cdslands.<\/p>\n<p>Snj\u00f3lfur \u00d3lafsson og Au\u00f0ur Hermannsd\u00f3ttir (2008). Vaxtasaga Marel. \u00cd Ingjaldur Hannibalsson (ritstj\u00f3ri), <em>Ranns\u00f3knir \u00ed f\u00e9lagsv\u00edsindum IX<\/em> (bls. 497-509). Reykjav\u00edk: F\u00e9lagsv\u00edsindastofnun H\u00e1sk\u00f3la \u00cdslands.<\/p>\n<p><strong>Working papers and reports<\/strong><\/p>\n<p>Gar\u00f0ar Karlsson og Au\u00f0ur Hermannsd\u00f3ttir (2016). <a href=\"http:\/\/ibr.hi.is\/sites\/ibr.hi.is\/files\/WP\/hvatar_ad_fotboltaahuga_ah.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Hvatar a\u00f0 knattspyrnu\u00e1huga<\/a>.\u00a0Institute of Business Research Working Paper Series, ISSN\u00a01667-7168, W16:04.<\/p>\n<p>K\u00e1ri Einarsson og Au\u00f0ur Hermannsd\u00f3ttir (2016). <a href=\"http:\/\/ibr.hi.is\/sites\/ibr.hi.is\/files\/WP\/hvatar_ad_likamsraekt_ah.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Hvatar a\u00f0 \u00e1stundun l\u00edkamsr\u00e6ktar \u00e1 l\u00edkamsr\u00e6ktarst\u00f6\u00f0vum.\u00a0<\/a>Institute of Business Research Working Paper Series, ISSN\u00a01667-7168, W16:03.<\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir (2016). <a href=\"http:\/\/ibr.hi.is\/sites\/ibr.hi.is\/files\/WP\/consumer_decision_making_ah.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u00cdslenskir neytendur: Kaupheg\u00f0un og kaup\u00e1kvar\u00f0anir.\u00a0<\/a>Institute of Business Research Working Paper Series, ISSN\u00a01667-7168, W16:02.<\/p>\n<p>Ellisif Sigurj\u00f3nsd\u00f3ttir og Au\u00f0ur Hermannsd\u00f3ttir (2016). <a href=\"http:\/\/ibr.hi.is\/sites\/ibr.hi.is\/files\/WP\/upplifun_i_thjonustu.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Upplifun \u00ed \u00fej\u00f3nustu: \u00c1hrif \u00e1 \u00e1n\u00e6gju og skuldbindingu vi\u00f0skiptavina<\/a>. Institute of Business Research Working Paper Series, ISSN\u00a01667-7168, W16:01.<\/p>\n<p>Reynir M\u00e1r \u00c1sgeirsson og Au\u00f0ur Hermannsd\u00f3ttir (2015). <a href=\"http:\/\/ibr.hi.is\/sites\/ibr.hi.is\/files\/WP\/neysla_graenmetis_audur_reynir.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Gildi kenningarinnar um skipulag\u00f0a heg\u00f0un \u00ed tengslum vi\u00f0 neyslu gr\u00e6nmetisf\u00e6\u00f0is.<\/a>\u00a0Institute of Business Research Working Paper Series, ISSN 1667-7168, W15:04.<\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir og S\u00f3lveig Gunnarsd\u00f3ttir (2015). <a href=\"http:\/\/ibr.hi.is\/sites\/ibr.hi.is\/files\/sexual_appeals.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Sexual appeals in advertisements<\/a>. Institute of Business Research Working Paper Series, ISSN 1667-7168, W15:02.<\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir og Sonja Huld Gu\u00f0j\u00f3nsd\u00f3ttir (2015). <a href=\"http:\/\/ibr.hi.is\/sites\/ibr.hi.is\/files\/WP\/erfdabreytt_2015.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><em>\u00deekking og vi\u00f0horf til erf\u00f0abreyttra matv\u00e6la<\/em><\/a>.\u00a0Institute of Business Research Working Paper Series, ISSN 1667-7168, W15:01.<\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir og Sif Cortes (2012).<a href=\"http:\/\/ibr.hi.is\/sites\/ibr.hi.is\/files\/WP\/audur_sif.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"> <i>Vinnusta\u00f0amenning vi\u00f0 upphaf sameininar tveggja grunnsk\u00f3la<\/i><\/a>. Institute of Business Research Working Paper Series, ISSN 1667-7168, W12:01.<\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir og Lena Heimisd\u00f3ttir (2008, desember). Nord Suvenir. Market research. Sk\u00fdrsla til Nord Suvenir AS.<\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir. (2008). <a href=\"http:\/\/www.ibr.hi.is\/sites\/files\/ibr\/w0802.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Theoretical underpinnings of the internationalization process.<\/a> Institute of Business Research Working Paper Series, ISSN 1667-7168, W08:02.<\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir, Ann\u00fd Berglind Thorstensen og Snj\u00f3lfur \u00d3lafsson. (2007).\u00a0<a href=\"http:\/\/www.ibr.hi.is\/sites\/files\/ibr\/W0704.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Overview of foreign investment from Iceland 1998 to 2005. <\/a>Institute of Business Research Working Paper Series, ISSN 1667-7168, W07:04.<\/p>\n<p>Snj\u00f3lfur \u00d3lafsson, \u00de\u00f3rhallur Gu\u00f0laugsson og Au\u00f0ur Hermannsd\u00f3ttir. (2007). <a href=\"http:\/\/www.ibr.hi.is\/sites\/files\/ibr\/W0702.pdf\">How entrepreneurial culutre can support fast international growth.<\/a> Institute of Business Research Working Paper Series, ISSN 1667-7168, W07:02.<\/p>\n<p><strong>Editorial projects<\/strong><\/p>\n<p>Vorr\u00e1\u00f0stefna Vi\u00f0skiptafr\u00e6\u00f0istofnunar H\u00e1sk\u00f3la \u00cdslands 2014. <a href=\"http:\/\/ibr.hi.is\/sites\/ibr.hi.is\/files\/vorradstefna\/Vorr\u00e1\u00f0stefna%202014\/Vorradstefnurit_Lokaskjal_25.mars.pdf\">Erindi flutt \u00e1 r\u00e1\u00f0stefnu \u00ed mars 2014. Vi\u00f0skiptafr\u00e6\u00f0istofnun H\u00e1sk\u00f3la \u00cdslands, 160 bla\u00f0s\u00ed\u00f0ur<\/a>. Au\u00f0ur Hermannsd\u00f3ttir, Ester G\u00fastavsd\u00f3ttir og K\u00e1ri Kristinsson.<\/p>\n<p>Vorr\u00e1\u00f0stefna Vi\u00f0skiptafr\u00e6\u00f0istofnunar H\u00e1sk\u00f3la \u00cdslands 2011. <a href=\"http:\/\/skemman.is\/stream\/get\/1946\/8478\/22572\/1\/radstefnurit_2011A.pdf\">Erindi flutt \u00e1 r\u00e1\u00f0stefnu \u00ed ma\u00ed 2011. Vi\u00f0skiptafr\u00e6\u00f0istofnun H\u00e1sk\u00f3la \u00cdslands, 249 bla\u00f0s\u00ed\u00f0ur<\/a>. Au\u00f0ur Hermannsd\u00f3ttir, J\u00f3n Snorri Snorrason og \u00de\u00f3ra Christiansen.<\/p>\n<p>Vorr\u00e1\u00f0stefna Vi\u00f0skiptafr\u00e6\u00f0istofnunar H\u00e1sk\u00f3la \u00cdslands 2009. <a href=\"http:\/\/www.ibr.hi.is\/sites\/files\/ibr\/vorradstefna_radstefnurit1.pdf\">Erindi flutt \u00e1 r\u00e1\u00f0stefnu \u00ed ma\u00ed 2009. Vi\u00f0skiptafr\u00e6\u00f0istofnun H\u00e1sk\u00f3la \u00cdslands, 198 bla\u00f0s\u00ed\u00f0ur<\/a>. Au\u00f0ur Hermannsd\u00f3ttir, Margr\u00e9t Sigr\u00fan Sigur\u00f0ard\u00f3ttir og Snj\u00f3lfur \u00d3lafsson ritstj\u00f3rar.<\/p>\n<p><strong>Abstracts<\/strong><\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir, Arnar Buason and Sveinn Agnarsson.\u00a0<a href=\"https:\/\/www.researchgate.net\/publication\/326113628_French_Households_and_Fish_Consumption_What_Characterizes_Households_that_should_be_targeted_to_Increase_Fish_Consumption_An_Abstract\" target=\"_blank\" rel=\"noopener\">French Households and Fish Consumption. What Characterizes Households that should be targeted to Increase Fish Consumption: An Abstract.<\/a> Academy of Marketing Science, Porto, 27.-29. June 2018.<\/p>\n<p>Snj\u00f3lfur \u00d3lafsson og Au\u00f0ur Hermannsd\u00f3ttir. Entrepreneurship \u2013 One of the keys to the fast international growth of Icelandic companies. Academy of International Business Annual Conference, Indianapolis, 25.-28. j\u00fan\u00ed 2007.<\/p>\n<p><strong>Public lectures<\/strong><\/p>\n<p><a href=\"https:\/\/www.researchgate.net\/publication\/326113628_French_Households_and_Fish_Consumption_What_Characterizes_Households_that_should_be_targeted_to_Increase_Fish_Consumption_An_Abstract\" target=\"_blank\" rel=\"noopener\">French Households and Fish Consumption. What Characterizes Households that should be targeted to Increase Fish Consumption<\/a>.\u00a0The 21st AMS World Marketing Congress (WMC), Porto, Portugal, 27th of June, 2018.<\/p>\n<p><a href=\"http:\/\/uni.hi.is\/auh1\/files\/2011\/11\/M\u00e1lstofa-deildar-8.-apr\u00edl.pdf\">Eru vann\u00fdtt t\u00e6kif\u00e6ri \u00ed framl\u00ednunni?<\/a>\u00a0M\u00e1lstofa Vi\u00f0skiptafr\u00e6\u00f0ideildar H\u00e1sk\u00f3la \u00cdslands, Reykjav\u00edk, 8. apr\u00edl 2014.<\/p>\n<p>Vald framl\u00ednunnar. Er stund sannleikans tilviljun h\u00e1\u00f0? Oddaflug Prentsmi\u00f0junnar Odda, Reykjav\u00edk, 4. apr\u00edl 2014.<\/p>\n<p>Notkun kynfer\u00f0islegra tenginga \u00ed augl\u00fdsingum. Ranns\u00f3knam\u00e1lstofa Vi\u00f0skiptafr\u00e6\u00f0istofnunar H\u00e1sk\u00f3la \u00cdslands, Reykjav\u00edk, 23. okt\u00f3ber 2013.<\/p>\n<p>Ranns\u00f3knarverkefni\u00f0 COBEREN \u2013 Skipulag, framkv\u00e6md og a\u00f0fer\u00f0afr\u00e6\u00f0i. Ranns\u00f3knam\u00e1lstofa Vi\u00f0skiptafr\u00e6\u00f0istofnunar H\u00e1sk\u00f3la \u00cdslands, Reykjav\u00edk, 19. desember 2012.<\/p>\n<p>\u00ddta augl\u00fdsingar undir sta\u00f0al\u00edmyndir kynjanna a\u00f0 mati augl\u00fdsingager\u00f0arf\u00f3lks? Ranns\u00f3knir \u00ed f\u00e9lagsv\u00edsindum, 26. okt\u00f3ber 2012.<\/p>\n<p>Vi\u00f0horf neytenda til styrkja til rokkhlj\u00f3msveita. Ranns\u00f3knir \u00ed f\u00e9lagsv\u00edsindum, 26. okt\u00f3ber 2012.<\/p>\n<p><a href=\"http:\/\/uni.hi.is\/auh1\/files\/2015\/04\/Samband-\u00e1-milli-\u00e1n\u00e6gju-vi\u00f0skiptavina-og-trygg\u00f0ar.pdf\">Samband \u00e1 milli \u00e1n\u00e6gju vi\u00f0skiptavina og trygg\u00f0ar<\/a>. Ranns\u00f3knam\u00e1lstofa Vi\u00f0skiptafr\u00e6\u00f0istofnunar H\u00e1sk\u00f3la \u00cdslands, Reykjav\u00edk, 3. okt\u00f3ber 2012.<\/p>\n<p>M\u00e6lingar \u00e1 \u00edmynd landa. Umr\u00e6\u00f0a um n\u00fdtt ranns\u00f3knarverkefni. Ranns\u00f3knam\u00e1lstofa Vi\u00f0skiptafr\u00e6\u00f0istofnunar H\u00e1sk\u00f3la \u00cdslands, Reykjav\u00edk, 30. n\u00f3vember 2011.<\/p>\n<p><a href=\"http:\/\/uni.hi.is\/auh1\/files\/2011\/11\/M\u00e6lingar-\u00e1-trygg\u00f0.pdf\">M\u00e6lingar \u00e1 trygg\u00f0<\/a>. Ranns\u00f3knam\u00e1lstofa Vi\u00f0skiptafr\u00e6\u00f0istofnunar H\u00e1sk\u00f3la \u00cdslands, Reykjav\u00edk, 28. september 2011.<\/p>\n<p>Vi\u00f0horf \u00edslenskra neytenda til augl\u00fdsinga. M\u00e1lstofa Vi\u00f0skiptafr\u00e6\u00f0ideildar H\u00e1sk\u00f3la \u00cdslands, Reykjav\u00edk, 17. ma\u00ed 2011.<\/p>\n<p>Lei\u00f0in fr\u00e1 \u00e1n\u00e6gju til trygg\u00f0ar. Umr\u00e6\u00f0a um ranns\u00f3knar\u00e1\u00e6tlun. Ranns\u00f3knam\u00e1lstofa Vi\u00f0skiptafr\u00e6\u00f0istofnunar H\u00e1sk\u00f3la \u00cdslands, Reykjav\u00edk, 12. ma\u00ed 2011.<\/p>\n<p>Marka\u00f0shneig\u00f0ar a\u00f0fer\u00f0ir vi\u00f0 lagf\u00e6rslu \u00fej\u00f3nustufalls \u00e1 \u00edslenskum h\u00f3telum. Vorr\u00e1\u00f0stefna Vi\u00f0skiptafr\u00e6\u00f0istofnunar H\u00e1sk\u00f3la \u00cdslands, Reykjav\u00edk, 13. apr\u00edl 2011<\/p>\n<p><a href=\"http:\/\/uni.hi.is\/auh1\/files\/2011\/11\/M\u00e1lstofa-deildar-29.-mars-2011.pdf\">Er \u00e1n\u00e6gja vi\u00f0skiptavina allt sem \u00fearf e\u00f0a \u00e6ttu fyrirt\u00e6ki a\u00f0 stefna h\u00e6rra? <\/a>M\u00e1lstofa Vi\u00f0skiptafr\u00e6\u00f0ideildar H\u00e1sk\u00f3la \u00cdslands, Reykjav\u00edk, 29. mars 2011.<\/p>\n<p>Tr\u00fair f\u00f3lk augl\u00fdsingum? M\u00e1lstofa Vi\u00f0skiptafr\u00e6\u00f0istofnunar H\u00e1sk\u00f3la \u00cdslands, Reykjav\u00edk 17. mars 2011.<\/p>\n<p>Kvartandi vi\u00f0skiptavinir: N\u00f6ldurseggir e\u00f0a ver\u00f0m\u00e6tir vinir? M\u00e1lstofa Vi\u00f0skiptafr\u00e6\u00f0ideildar H\u00e1sk\u00f3la \u00cdslands, Reykjav\u00edk, 16. n\u00f3vember 2010.<\/p>\n<p>Umbo\u00f0 og \u00fej\u00e1lfun starfsf\u00f3lks \u00e1 h\u00f3telum \u00ed lagf\u00e6rslu \u00fej\u00f3nustufalls. Ranns\u00f3knir \u00ed f\u00e9lagsv\u00edsindum. Reykjav\u00edk, 29. okt\u00f3ber 2010.<\/p>\n<p>Vi\u00f0br\u00f6g\u00f0 vi\u00f0skiptavina \u00ed kj\u00f6lfar \u00fej\u00f3nustumistaka \u00e1 veitingast\u00f6\u00f0um. Vorr\u00e1\u00f0stefna Vi\u00f0skiptafr\u00e6\u00f0istofnunar H\u00e1sk\u00f3la \u00cdslands. Reykjav\u00edk, 20. ma\u00ed 2010.<\/p>\n<p>\u00c1hrifa\u00fe\u00e6ttir \u00e1 al\u00fej\u00f3\u00f0legan v\u00f6xt \u00d6ssurar. Ranns\u00f3knir \u00ed f\u00e9lagsv\u00edsindum. Reykjav\u00edk, 24. okt\u00f3ber 2008.<\/p>\n<p>Ferli al\u00fej\u00f3\u00f0av\u00e6\u00f0ingar fyrirt\u00e6kja. Ranns\u00f3knam\u00e1lstofa Vi\u00f0skiptafr\u00e6\u00f0istofnunar H\u00e1sk\u00f3la \u00cdslands. Reykjav\u00edk, 15. apr\u00edl 2008.<\/p>\n<p>Yfirlit yfir erlendar fj\u00e1rfestingar fr\u00e1 \u00cdslandi 1998 til 2005. M\u00e1lstofa vi\u00f0skipta- og hagfr\u00e6\u00f0ideildar H\u00e1sk\u00f3la \u00cdslands. Reykjav\u00edk, 29. ma\u00ed 2007.<\/p>\n<p><strong>Posters<\/strong><\/p>\n<p>\u00c1\u00fereifanlegar a\u00f0fer\u00f0ir vi\u00f0 lagf\u00e6rslu \u00fej\u00f3nustufalls \u00e1 h\u00f3telum. Ranns\u00f3knir \u00ed F\u00e9lagsv\u00edsindum XI. Reykjav\u00edk, 29. okt\u00f3ber 2010. Au\u00f0ur Hermannsd\u00f3ttir.<\/p>\n<p>Skynjar starfsf\u00f3lk menningu innan fyrirt\u00e6kis \u00e1 sama h\u00e1tt? Ranns\u00f3knir \u00ed f\u00e9lagsv\u00edsindum IX. Reykjav\u00edk, 24. okt\u00f3ber 2008. Au\u00f0ur Hermannsd\u00f3ttir og Lena Heimisd\u00f3ttir.<\/p>\n<p>Is the organizational culture truly shared? \u2013 The case of an Icelandic based international company. Academy of Marketing Annual Conference. Aberdeen, 7-8 j\u00fal\u00ed 2008. Audur Hermannsdottir og Thorhallur Gudlaugsson.<\/p>\n<p>Beinar erlendar fj\u00e1rfestingar fr\u00e1 \u00cdslandi 1998-2006. Ranns\u00f3knir \u00ed f\u00e9lagsv\u00edsindum VIII. Reykjav\u00edk, 7. desember 2007. Au\u00f0ur Hermannsd\u00f3ttir og Snj\u00f3lfur \u00d3lafsson.<\/p>\n<p><strong>Other publicly written articles<\/strong><\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir. (2007). \u00d6r v\u00f6xtur beinna fj\u00e1rfestinga \u00cdslendinga erlendis. V\u00edsbending, 32. tbl., 25. \u00e1rg. Reykjav\u00edk: Heimur.<\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir og Snj\u00f3lfur \u00d3lafsson. (2007). \u00d6r v\u00f6xtur fj\u00e1rfestinga \u00cdslendinga erlendis. Rann\u00edsbla\u00f0i\u00f0, 2. tbl. 4. \u00e1rg. Reykjav\u00edk: Ranns\u00f3knami\u00f0st\u00f6\u00f0 \u00cdslands.<\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir. (2006). Marka\u00f0shneig\u00f0 fyrirt\u00e6kja \u00e1 \u00edslenska tryggingamarka\u00f0num. Rann\u00edsbla\u00f0i\u00f0, 2. tbl., 3. \u00e1rg. Reykjav\u00edk: Ranns\u00f3knami\u00f0st\u00f6\u00f0 \u00cdslands.<\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir. (2006). Marka\u00f0shneig\u00f0. Hagur, 2. tbl., 28. \u00e1rg. Reykjav\u00edk: F\u00e9lag vi\u00f0skiptafr\u00e6\u00f0inga og hagfr\u00e6\u00f0inga.<\/p>\n<p><strong>M.Sc. Thesis<\/strong><\/p>\n<p>Au\u00f0ur Hermannsd\u00f3ttir. (2006). Marka\u00f0shneig\u00f0 fyrirt\u00e6kja \u00e1 \u00edslenska tryggingamarka\u00f0num. \u00d3birt MS-ritger\u00f0: H\u00e1sk\u00f3li \u00cdslands, vi\u00f0skipta- og hagfr\u00e6\u00f0ideild.<\/p>\n<p>&nbsp;<\/p>\n<p><!--:--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Papers in Peer Reviewed Journals Soff\u00eda Halld\u00f3rsd\u00f3ttir, Au\u00f0ur Hermannsd\u00f3ttir og K\u00e1ri Kristinsson (2020). Kl\u00e6dd e\u00f0a nakin? \u00c1hrif nektar \u00e1 vi\u00f0horf til augl\u00fdsinga. T\u00edmarit um vi\u00f0skipti og efnahagsm\u00e1l, 17(1), 1-14. https:\/\/doi.org\/10.24122\/tve.a.2020.17.2.1 Hildur Vilhelmsd\u00f3ttir og Au\u00f0ur Hermannsd\u00f3ttir (2019). Samskipti \u00e1n or\u00f0a. Tengsl \u00f3yrtrar heg\u00f0unar yfirmanns og tiilfinningalegrar l\u00ed\u00f0an starfsf\u00f3lks. T\u00edmarit um vi\u00f0skipti og efnahagsm\u00e1l, 16(2), 91-104. [&hellip;]<\/p>\n","protected":false},"author":931,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/uni.hi.is\/auh1\/wp-json\/wp\/v2\/pages\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uni.hi.is\/auh1\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/uni.hi.is\/auh1\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/uni.hi.is\/auh1\/wp-json\/wp\/v2\/users\/931"}],"replies":[{"embeddable":true,"href":"https:\/\/uni.hi.is\/auh1\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":86,"href":"https:\/\/uni.hi.is\/auh1\/wp-json\/wp\/v2\/pages\/6\/revisions"}],"predecessor-version":[{"id":278,"href":"https:\/\/uni.hi.is\/auh1\/wp-json\/wp\/v2\/pages\/6\/revisions\/278"}],"wp:attachment":[{"href":"https:\/\/uni.hi.is\/auh1\/wp-json\/wp\/v2\/media?parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}