{"id":4386,"date":"2022-07-27T09:57:56","date_gmt":"2022-07-27T09:57:56","guid":{"rendered":"https:\/\/uni.hi.is\/eirikur\/?p=4386"},"modified":"2022-07-27T09:57:56","modified_gmt":"2022-07-27T09:57:56","slug":"leikbreytir","status":"publish","type":"post","link":"https:\/\/uni.hi.is\/eirikur\/2022\/07\/27\/leikbreytir\/","title":{"rendered":"Leikbreytir"},"content":{"rendered":"<p>N\u00fdlega var <a href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Fwww.vb.is%2Ffrettir%2Fmax-velarnar-leikbreytir-fyrir-icelandair%2F%3Ffbclid%3DIwAR1yd78cjy28TaeZibB1ncKdiRPjkhmzH6iTJA5o-SoWbS3jg8bFy5WXO48&amp;h=AT1S5oOT68uuBBzcEelfDI6apAJ2KxcJzIj1iXsN7zpxCA4RBbe6XHp4QE7cBTDr9N_jYG_YHv7Yv_8IsH-xzXa448fLHYC3kqv6J-4WFxWS7GlAMmqtYInmsd0vaf8bjA&amp;__tn__=-UK-R&amp;c%5b0%5d=AT0tKVZB_9THU-8R--FYn82J55VUBlYEelqPSTEG8uN9qK4A-NE17MbkB5hTMGGeiJFtWvu6Ok65atk4vddHhO0PnJ0mMSJHnqehUkHckjimhgghF-_Rkb27dp2Fpms3CFA2g4pDIj5xnHCPG4jGnQfirgsO\">fr\u00e9tt<\/a> \u00ed <em>Vi\u00f0skiptabla\u00f0inu<\/em> undir fyrirs\u00f6gninni \u201eMAX-v\u00e9larnar \u201eleikbreytir\u201c fyrir Icelandair\u201c. \u00cd fr\u00e9ttinni kemur fram a\u00f0 \u00feetta er tilvitnun \u00ed or\u00f0 forstj\u00f3ra fyrirt\u00e6kisins \u00e1 fj\u00e1rfestafundi a\u00f0 v\u00e9larnar hef\u00f0u veri\u00f0 \u201eleikbreytir (e. game changer) fyrir reksturinn\u201c. Fundurinn f\u00f3r fram \u00e1 ensku \u00feannig a\u00f0 \u00feetta er \u00fe\u00fd\u00f0ing \u00e1 or\u00f0um forstj\u00f3rans og g\u00e6salappirnar um or\u00f0i\u00f0 <em>leikbreytir <\/em>\u00ed fyrirs\u00f6gninni og enska samsv\u00f6runin \u00e1 eftir \u00fev\u00ed \u00ed textanum s\u00fdnir a\u00f0 ekki er gert r\u00e1\u00f0 fyrir \u00fev\u00ed a\u00f0 or\u00f0i\u00f0 komi lesendum kunnuglega fyrir sj\u00f3nir, enda er \u00fea\u00f0 sjaldg\u00e6ft \u00fe\u00f3tt \u00fea\u00f0 s\u00e9 ekki alveg n\u00fdtt. \u00cd kynningu \u00e1 n\u00fdjum b\u00edl \u00ed <em>Morgunbla\u00f0inu <\/em>2017 segir t.d. \u201e\u00fea\u00f0 blasti engu a\u00f0 s\u00ed\u00f0ur vi\u00f0 a\u00f0 h\u00e9r var kominn \u00e1kve\u00f0inn \u201eleikbreytir\u201c \u00e1 s\u00ednu svi\u00f0i\u201c.<\/p>\n<p>Or\u00f0i\u00f0 <em>leikbreytir<\/em> er r\u00e9tt mynda\u00f0 og gagns\u00e6tt or\u00f0 og \u00ed sj\u00e1lfu s\u00e9r ekkert vi\u00f0 \u00fea\u00f0 a\u00f0 athuga \u2013 nema \u00fea\u00f0 \u00e1 s\u00e9r enga s\u00f6gu \u00ed \u00edslensku. \u00cd <a href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Fdictionary.cambridge.org%2Fdictionary%2Fenglish%2Fgame-changer%3Ffbclid%3DIwAR12vvWdRxQt06iUoSGEOyBdxj50iGuzrWU-qeJSHhl8p2NQSg2BLRw-SLg&amp;h=AT3s1xTxwdBXr6t21yU553gJTadrw-LZahmVhu5G21hS1wA1aBnHtHPeIR4TLdJiS2HVodFguOanpvPms1PBn2CwGYF3y_Bkp7mfHbEPCDcxmGyc_lqELc4o3rTYwe06yQ&amp;__tn__=-UK-R&amp;c%5b0%5d=AT0tKVZB_9THU-8R--FYn82J55VUBlYEelqPSTEG8uN9qK4A-NE17MbkB5hTMGGeiJFtWvu6Ok65atk4vddHhO0PnJ0mMSJHnqehUkHckjimhgghF-_Rkb27dp2Fpms3CFA2g4pDIj5xnHCPG4jGnQfirgsO\">enskri or\u00f0ab\u00f3k<\/a> eru gefnar tv\u00e6r sk\u00fdringar \u00e1 <em>game changer<\/em>. \u00d6nnur er \u201esomething or someone that affects the result of a game very much\u201c, \u00fe.e. 'eitthva\u00f0 e\u00f0a einhver sem gerbreytir \u00farslitum leiks', en hin er \u201esomething such as a product or event that affects a situation or area of business very much\u201c, \u00fe.e. 'eitthva\u00f0, svo sem framlei\u00f0sluvara e\u00f0a atbur\u00f0ur, sem gerbreytir st\u00f6\u00f0u e\u00f0a svi\u00f0i \u00ed vi\u00f0skiptum'. \u00dea\u00f0 er auglj\u00f3st a\u00f0 seinni merkingin er l\u00edking, bygg\u00f0 \u00e1 hinni fyrri \u2013 vi\u00f0skiptunum er l\u00edkt vi\u00f0 leik. En <em>leikbreytir<\/em> \u00e1 s\u00e9r enga hef\u00f0 \u00ed \u00edslensku \u00ed fyrri merkingunni, eftir \u00fev\u00ed sem \u00e9g f\u00e6 best s\u00e9\u00f0.<\/p>\n<p>\u00dea\u00f0 er engin s\u00e9rst\u00f6k \u00e1st\u00e6\u00f0a til a\u00f0 b\u00faa til n\u00fdjar \u00edslenskar l\u00edkingar sem ekki eiga s\u00e9r fyrirmynd \u00ed m\u00e1linu til \u00feess eins a\u00f0 elta enskt or\u00f0alag. H\u00e6gt hef\u00f0i veri\u00f0 a\u00f0 or\u00f0a \u00feessa merkingu \u00e1 \u00fdmsan annan h\u00e1tt \u00e1n \u00feess. \u00dea\u00f0 hef\u00f0i t.d. m\u00e1tt segja <em>MAX-v\u00e9larnar hafa skipt sk\u00f6pum fyrir reksturinn<\/em>, e\u00f0a <em>MAX-v\u00e9larnar hafa valdi\u00f0 straumhv\u00f6rfum \u00ed rekstrinum<\/em>, e\u00f0a <em>MAX-v\u00e9larnar hafa gerbreytt rekstrinum til hins betra<\/em>. E.t.v hefur bla\u00f0amanni fundist nau\u00f0synlegt a\u00f0 \u00fe\u00fd\u00f0a or\u00f0 forstj\u00f3rans beint \u00fear sem tilvitnunin var h\u00f6f\u00f0 innan g\u00e6salappa. En \u00ed \u00fe\u00fd\u00f0ingu eru hvort e\u00f0 er \u00f3hj\u00e1kv\u00e6milega notu\u00f0 \u00f6nnur or\u00f0 en \u00ed frumtexta, og \u00fear a\u00f0 auki hef\u00f0i veri\u00f0 einfalt a\u00f0 endursegja umm\u00e6lin \u00ed \u00f3beinni r\u00e6\u00f0u \u00ed sta\u00f0 \u00feess a\u00f0 nota beina tilvitnun.<\/p>\n<p>Stundum er sagt a\u00f0 \u00e1st\u00e6\u00f0ulaust s\u00e9 a\u00f0 b\u00faa til \u00edslensk nafnor\u00f0 til a\u00f0 samsvara enskum nafnor\u00f0um \u2013 oft s\u00e9 heppilegra a\u00f0 or\u00f0a hlutina \u00e1 annan h\u00e1tt \u00e1 \u00edslensku. \u00dea\u00f0 er miki\u00f0 til \u00ed \u00feessu, en \u00feegar um \u00ed\u00f0or\u00f0 er a\u00f0 r\u00e6\u00f0a getur \u00fe\u00f3 veri\u00f0 \u00e6skilegt e\u00f0a nau\u00f0synlegt a\u00f0 hafa n\u00e1kv\u00e6ma samsv\u00f6run \u00e1 milli m\u00e1lanna. Svo er ekki \u00ed \u00feessu tilviki en au\u00f0vita\u00f0 er <em>leikbreytir<\/em> \u00edslenska \u00fe\u00f3tt \u00fea\u00f0 eigi s\u00e9r enska fyrirmynd og engin \u00e1st\u00e6\u00f0a til a\u00f0 amast vi\u00f0 notkun \u00feess \u00ed umr\u00e6ddri fr\u00e9tt. En \u00fea\u00f0 er samt r\u00e9tt a\u00f0 hafa \u00ed huga a\u00f0 \u201ehollur er heimafenginn baggi\u201c \u2013 vi\u00f0 eigum oft or\u00f0 e\u00f0a or\u00f0asamb\u00f6nd sem hef\u00f0 er fyrir \u00ed m\u00e1linu og henta betur til a\u00f0 or\u00f0a tiltekna merkingu en n\u00fdyr\u00f0i sem eiga s\u00e9r enga hef\u00f0 e\u00f0a sk\u00edrskotun \u00ed \u00edslensku.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00fdlega var fr\u00e9tt \u00ed Vi\u00f0skiptabla\u00f0inu undir fyrirs\u00f6gninni \u201eMAX-v\u00e9larnar \u201eleikbreytir\u201c fyrir Icelandair\u201c. \u00cd fr\u00e9ttinni kemur fram a\u00f0 \u00feetta er tilvitnun \u00ed or\u00f0 forstj\u00f3ra fyrirt\u00e6kisins \u00e1 fj\u00e1rfestafundi a\u00f0 v\u00e9larnar hef\u00f0u veri\u00f0 \u201eleikbreytir (e. game changer) fyrir reksturinn\u201c. Fundurinn f\u00f3r fram \u00e1 ensku \u00feannig a\u00f0 \u00feetta er \u00fe\u00fd\u00f0ing \u00e1 or\u00f0um forstj\u00f3rans og g\u00e6salappirnar um or\u00f0i\u00f0 leikbreytir \u00ed fyrirs\u00f6gninni [&hellip;]<\/p>\n","protected":false},"author":141,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158635],"tags":[],"class_list":["post-4386","post","type-post","status-publish","format-standard","hentry","category-malfar"],"_links":{"self":[{"href":"https:\/\/uni.hi.is\/eirikur\/wp-json\/wp\/v2\/posts\/4386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uni.hi.is\/eirikur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uni.hi.is\/eirikur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uni.hi.is\/eirikur\/wp-json\/wp\/v2\/users\/141"}],"replies":[{"embeddable":true,"href":"https:\/\/uni.hi.is\/eirikur\/wp-json\/wp\/v2\/comments?post=4386"}],"version-history":[{"count":1,"href":"https:\/\/uni.hi.is\/eirikur\/wp-json\/wp\/v2\/posts\/4386\/revisions"}],"predecessor-version":[{"id":4387,"href":"https:\/\/uni.hi.is\/eirikur\/wp-json\/wp\/v2\/posts\/4386\/revisions\/4387"}],"wp:attachment":[{"href":"https:\/\/uni.hi.is\/eirikur\/wp-json\/wp\/v2\/media?parent=4386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uni.hi.is\/eirikur\/wp-json\/wp\/v2\/categories?post=4386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uni.hi.is\/eirikur\/wp-json\/wp\/v2\/tags?post=4386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}