{"id":4428,"date":"2022-08-24T08:00:32","date_gmt":"2022-08-24T08:00:32","guid":{"rendered":"https:\/\/uni.hi.is\/eirikur\/?p=4428"},"modified":"2022-08-26T17:25:45","modified_gmt":"2022-08-26T17:25:45","slug":"auglysingar-a-ensku-eru-oftast-ologlegar","status":"publish","type":"post","link":"https:\/\/uni.hi.is\/eirikur\/2022\/08\/24\/auglysingar-a-ensku-eru-oftast-ologlegar\/","title":{"rendered":"Augl\u00fdsingar \u00e1 ensku eru oftast \u00f3l\u00f6glegar"},"content":{"rendered":"

\u00cd sj\u00f6ttu grein laga<\/a> um eftirlit me\u00f0 vi\u00f0skiptah\u00e1ttum og marka\u00f0ssetningu nr. 57\/2005 segir: \u201eAugl\u00fdsingar sem h\u00f6f\u00f0a eiga til \u00edslenskra neytenda skulu vera \u00e1 \u00edslensku.\u201c<\/strong> \u00deetta er sk\u00fdrt og \u00f3tv\u00edr\u00e6tt \u00e1kv\u00e6\u00f0i, og fr\u00e1 \u00fev\u00ed eru engar undantekningar. \u00dea\u00f0 eru helst fyrirt\u00e6ki eins og lundab\u00fa\u00f0ir og \u00f6rf\u00e1 \u00f6nnur sem geta leyft s\u00e9r a\u00f0 augl\u00fdsa eing\u00f6ngu \u00e1 ensku en augl\u00fdsingar flestra annarra fyrirt\u00e6kja eiga a\u00f0 vera \u00e1 \u00edslensku, \u00fe\u00f3tt oft geti veri\u00f0 e\u00f0lilegt e\u00f0a \u00e6skilegt a\u00f0 enska fylgi me\u00f0.<\/p>\n

Vi\u00f0 vitum samt \u00f6ll a\u00f0 \u00feetta laga\u00e1kv\u00e6\u00f0i er \u00feverbroti\u00f0. Vi\u00f0 sj\u00e1um m\u00f6rg d\u00e6mi um \u00fea\u00f0 \u00e1 hverjum degi, allt \u00ed kringum okkur. \u00c9g hef enga \u00e1st\u00e6\u00f0u til a\u00f0 \u00e6tla a\u00f0 einbeittur brotavilji liggi alltaf a\u00f0 baki \u2013 \u00e9g held a\u00f0 \u00feetta s\u00e9 miklu oftar hugsunarleysi. Hugsunarleysi augl\u00fdsendanna, en ekki s\u00ed\u00f0ur hugsunarleysi okkar, almennra m\u00e1lnotenda. Vi\u00f0 erum or\u00f0in \u00f3n\u00e6m fyrir enskunni, t\u00f6kum ekki eftir henni, kippum okkur ekki upp vi\u00f0 hana \u2013 h\u00fan er svo st\u00f3r hluti af daglegu umhverfi okkar.<\/p>\n

En vi\u00f0 eigum au\u00f0vita\u00f0 ekki a\u00f0 l\u00e1ta bj\u00f3\u00f0a okkur \u00feetta. Vi\u00f0 eigum a\u00f0 kvarta. Ef vi\u00f0 sj\u00e1um augl\u00fdsingu \u00e1 ensku sem auglj\u00f3slega er beint til \u00edslenskra neytenda eigum vi\u00f0 a\u00f0 hafa samband vi\u00f0 augl\u00fdsandann og benda \u00e1 a\u00f0 \u00feetta samr\u00fdmist ekki l\u00f6gum. Einnig m\u00e1 skrifa Neytendastofu sem \u00e1 a\u00f0 hafa eftirlit me\u00f0 \u00fev\u00ed a\u00f0 l\u00f6gunum s\u00e9 framfylgt. Fyrir sl\u00e9ttum fimm \u00e1rum skrifa\u00f0i \u00e9g einmitt Neytendastofu vegna \u00e1berandi augl\u00fdsingar \u00e1 ensku fr\u00e1 H&M \u00e1 L\u00e6kjartorgi og f\u00e9kk svar \u00fear sem sag\u00f0i m.a.:<\/p>\n

\u201eNeytendastofa hefur \u00ed gegnum t\u00ed\u00f0ina fengi\u00f0 \u00e1bendingar vegna augl\u00fdsinga \u00e1 \u00f6\u00f0rum tungum\u00e1lum en \u00edslensku. Algengast er a\u00f0 bent s\u00e9 \u00e1 atvinnuaugl\u00fdsingar \u00e1 \u00f6\u00f0rum tungum\u00e1lum. Stofnunin hefur hinga\u00f0 til ekki tali\u00f0 tilefni til a\u00f0ger\u00f0a vegna sl\u00edkra augl\u00fdsinga. \u00c1st\u00e6\u00f0ur \u00feess a\u00f0 Neytendastofa \u00e1kve\u00f0ur a\u00f0 gr\u00edpa ekki til a\u00f0ger\u00f0a geta veri\u00f0 af \u00fdmsum toga. [\u2026] \u00de\u00e1 getur \u00e1st\u00e6\u00f0an einfaldlega veri\u00f0 s\u00fa a\u00f0 stofnunin hefur ekki or\u00f0i\u00f0 v\u00f6r vi\u00f0 vi\u00f0skiptah\u00e6ttina. Allar \u00e1bendingar eru \u00fev\u00ed gagnlegar starfi stofnunarinnar.\u201c<\/p>\n

\u00c9g hef engan \u00e1huga \u00e1 a\u00f0 skipta vi\u00f0 fyrirt\u00e6ki sem bj\u00f3\u00f0a m\u00e9r v\u00f6ru s\u00edna e\u00f0a \u00fej\u00f3nustu \u00e1 ensku. Skerum upp her\u00f6r gegn augl\u00fdsingum \u00e1 ensku!<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cd sj\u00f6ttu grein laga um eftirlit me\u00f0 vi\u00f0skiptah\u00e1ttum og marka\u00f0ssetningu nr. 57\/2005 segir: \u201eAugl\u00fdsingar sem h\u00f6f\u00f0a eiga til \u00edslenskra neytenda skulu vera \u00e1 \u00edslensku.\u201c \u00deetta er sk\u00fdrt og \u00f3tv\u00edr\u00e6tt \u00e1kv\u00e6\u00f0i, og fr\u00e1 \u00fev\u00ed eru engar undantekningar. \u00dea\u00f0 eru helst fyrirt\u00e6ki eins og lundab\u00fa\u00f0ir og \u00f6rf\u00e1 \u00f6nnur sem geta leyft s\u00e9r a\u00f0 augl\u00fdsa eing\u00f6ngu \u00e1 ensku […]<\/p>\n","protected":false},"author":141,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158635],"tags":[],"class_list":["post-4428","post","type-post","status-publish","format-standard","hentry","category-malfar"],"_links":{"self":[{"href":"https:\/\/uni.hi.is\/eirikur\/wp-json\/wp\/v2\/posts\/4428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uni.hi.is\/eirikur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uni.hi.is\/eirikur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uni.hi.is\/eirikur\/wp-json\/wp\/v2\/users\/141"}],"replies":[{"embeddable":true,"href":"https:\/\/uni.hi.is\/eirikur\/wp-json\/wp\/v2\/comments?post=4428"}],"version-history":[{"count":1,"href":"https:\/\/uni.hi.is\/eirikur\/wp-json\/wp\/v2\/posts\/4428\/revisions"}],"predecessor-version":[{"id":4430,"href":"https:\/\/uni.hi.is\/eirikur\/wp-json\/wp\/v2\/posts\/4428\/revisions\/4430"}],"wp:attachment":[{"href":"https:\/\/uni.hi.is\/eirikur\/wp-json\/wp\/v2\/media?parent=4428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uni.hi.is\/eirikur\/wp-json\/wp\/v2\/categories?post=4428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uni.hi.is\/eirikur\/wp-json\/wp\/v2\/tags?post=4428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}