My name is Auður Hermannsdóttir and I am an adjunct lecturer at the University of Iceland, School of Business.

My speciality is marketing, both external and internal. In my research I mainly within behavioural science, mainly focusing on consumer behaviour.

 

Education

Doctoral student (ongoing since January 2018) in Business Studies, majoring in Marketing, at University of Vaasa, Finland. The focus of the research is on how social marketing can be used to influence and increase children’s fish consumption.

M.Sc. degree in Business Administration with emphasis on marketing and international business, graduated 2006 from the University of Iceland, School of Business. Title of the Master’s thesis: Market orientation of companies in the Icelandic insurance market.

B.Sc. degree in Business Administration with emphasis on management, graduated 2004 from the University of Iceland, School of Business. Title of the Bachelor’s thesis: The influence of the service environment on customers and employees.

 

Work Experience

2008 -            Adjunct lecturer at the University of Iceland, School of Business

2013 -  2018  Member of the Supervisory Board of the Central Bank of Iceland

2012 -            Vice Board member at Reykjavík Energy (Orkuveita Reykjavíkur)

2011 - 2014  Board member at the Institute of Business Research, University of Iceland

2008 - 2011  Director of the Institute of Business Research, University of Iceland

2006 - 2008  Project manager at the Institute of Business Research, University of Iceland

2004 - 2005  Marketing Manager at Salka Publishing