About me

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My name is Auður Hermannsdóttir and I am an adjunct lecturer at the University of Iceland, School of Business.

My speciality is marketing, both external and internal. In my research I have mainly focused on consumer behaviour, customer loyalty, service management, market orientation, social media marketing, business ethics and internationalization.

 

Education

2006 - M.Sc. in Marketing and International Business from the University of Iceland

2004 - B.Sc. in Business Administration from the University of Iceland

 

Working Experience

2008 -           Adjunct lecturer at the University of Iceland, School of Business

2015 -           Member of the board of ICECUBE research center

2013 -           Member of the Supervisory Board of the Central Bank of Iceland

2012 -           Vice Board member at Reykjavík Energy (Orkuveita Reykjavíkur)

2011 - 2014  Board member at the Institute of Business Research, University of Iceland

2008 - 2011  Director of the Institute of Business Research, University of Iceland

2006 - 2008  Project manager at the Institute of Business Research, University of Iceland

2004 - 2005  Marketing Manager at Salka Publishing