As the Department of Computer Science is hidden within the Faculty of Industrial Engineering, Mechanical Engineering and Computer Science, the visibility of the Department of Computer Science is somewhat hindered, in particular when navigating from the University of Iceland's home page.

The University of Iceland has some Icelandic and English web pages specific to our study programmes. The question to be investigated is whether at least a Google search for the Icelandic terms Tölvunarfræði, Hugbúnaðarverkfræði, Reikniverkfræði, and English terms Computer Science, Software Engineering, Computational Engineering yield the study programmes of the Department of Computer Science at University of Iceland.

Therefore, you find below the Google search results for these search words, using Google search (from an Icelandic client IP address which heavily influences the search results) on 11.11.2019. According to Google's page cache, https://uni.hi.is/helmut was last visited 8 Nov 2019 16:33:03 GMT, so the search results documented by screenshots below are most likely based on the that date, i.e. before this blog post was created.

If you read this page later, you are welcome to compare (assuming you browse with an Icelandic IP address as this influences Google's search results) whether the search results changed (to some extent this might then be due the links contained in this blog post and you might call this search engine optimisation).

Update 13.11.2019: According to Google's page cache, Google has visited on 12.11.2019 this blog entry and on 13.11.2019, the order of search results did not really change (except that for the search term Computer Science, the first hit that used to be a Wikipedia page disappeared and instead, a Feature Snippet appeared and thus, all other hits got one place better; for Software Engineering, the first two hits pointing to Wikipedia's entries for Software Engineer and Software Engineering swapped places). As the search results did not change significantly, I added therefore on 13.11.2019 a few more links pointing to University of Iceland study programme web pages.

Update 14.11.2019: According to Google's page cache, Google has visited this page again on 13.11.2019 (Google's crawling adapted to the frequency of updates of my page) and on 14.11.2019, however this seems to have been before the 13.11.2019 update. Still, the ordering for some search results has changed: For the search term Hugbúnaðarverkfræði, the University of Iceland's page on Hugbúnaðarverkfræði climbed up from 2nd to 1st place. Also for the search term Software Engineering, the University of Iceland PhD programme page got a push (even though it is not linked at all in this blog post).
One explanation might be that this blog seems to have a small influence Google's search results (the order for search term Hugbúnaðarverkfræði changed, but not for search term Computer Science). A single page having such an influence could be explained by the small number of web pages referring to the University of Icelandic web pages for the study programmes Tölvunarfræði/Computer Science, Hugbúnaðarverkfræði/Software Engineering, Reikniverkfræði/Computational Engineering.
Another explanation would be that the Google page ranking algorithm was changed at the same time. Future work would be to repeat this experiment with links to the respective PhD programme pages that are currently not linked at all in this blog post.

Search result for Tölvunarfræði

On 11.11.2019, the Google search for Tölvunarfræði gives as first hit the University of Iceland page for Tölvunarfræði that is linked in this blog post:

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Search result for Hugbúnaðarverkfræði

On 11.11.2019, the Google search for Hugbúnaðarverkfræði gives as second hit the University of Iceland page for Hugbúnaðarverkfræði that is linked in this blog post:

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Search result for Reikniverkfræði

On 11.11.2019, the Google search for Reikniverkfræði gives as second hit the University of Iceland page for Reikniverkfræði that is linked in this blog post:

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Search result for Computer Science

(Note: scrolled beyond a Featured Snippet box.)

On 11.11.2019, the Google search for Computer Science gives as fourth hit (after scrolling) the University of Iceland page for Computer Science that is linked in this blog post:

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Search result for Software Engineering

(Note: scrolled beyond a Featured Snippet, People also ask, and a Video box.)

On 11.11.2019, the Google search for Software Engineering gives as fourth hit (after scrolling) the University of Iceland page for Software Engineering that is linked in this blog post:

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Search result for Computational Engineering

(Note: scrolled beyond a Featured Snippet and a Video box.)

On 11.11.2019, the Google search for Computational Engineering gives as second hit (after scrolling) the University of Iceland page for Computational Engineering that is linked in this blog post: